Cookie Policy
Last updated: August 16, 2026
Version/effective date: 2026-08-16 / 16 August 2026
Cookies and similar browser storage support site security and your preferences. Optional analytics is disabled until you allow it. Optional marketing measurement is separately controlled. The current site does not offer a dormant Functional consent category. Rejecting optional categories does not prevent access to the website or application.
Current website storage
| Name or pattern | Purpose/category | Duration |
|---|---|---|
nova_cookie_consent (local storage) | Remember your category choices; necessary | Up to 12 months |
_hjSessionUser_*, _hjSession_* and other _hj*/hj* storage | Hotjar session measurement and product analytics; analytics | Depending on the item: immediate test deletion, browser session, 30 minutes, or up to 365 days |
_ga, _ga_* and requests for Google Analytics 4 measurement ID G-15WG3Q1X4M, delivered through GTM and the configured Stape transport | Website and conversion measurement; analytics. The mixed container loads only when Analytics and Marketing are both allowed | Common GA4 defaults are up to 2 years; actual duration can be shorter due to browser, consent or configuration |
_fbp, _fbc, Meta Pixel and Conversions API/client parameter requests | Advertising attribution, conversion and campaign measurement; marketing | Common Meta first-party measurement cookies are up to 90 days; request data follows Meta, Stape and our documented retention controls |
| Cloudflare security/challenge storage, if triggered | Bot, abuse and network security; necessary | Session or configured challenge lifetime |
Choices and withdrawal
The consent panel offers Accept Optional, Reject All and separate Analytics and Marketing controls. Hotjar can run with Analytics alone. The published GTM container currently combines GA4 with custom Meta Pixel/CAPI tags, so it is kept completely unloaded unless both categories are allowed; this avoids treating Analytics consent as Marketing consent. Global Privacy Control forces Marketing off. Reopen Cookie Settings to withdraw consent as easily as it was given. Withdrawing either active optional category removes known first-party optional artifacts and reloads the page to stop future collection. A new provider or purpose requires an updated inventory and policy version; any consent required for it will be requested again rather than inferred from an earlier choice.
Hotjar documents item-level names and durations in its cookie list. Google describes Analytics cookies in its privacy documentation, and Meta describes its technologies in its Cookie Policy. Browser and vendor behaviour can change; we version this Policy after a material vendor or purpose change. Contact [email protected].